Opin by Targus

GOAL
Create a life-style brand and product line that will shift Targus’s core demographic.

ROLE
I was apart of the design team that developed brand narrative and product concepts, crafted stories around those ideas, and presented directions to stakeholders.

KEY CHALLENGE
Collaborating across coasts (SF/NYC) on a design process that heavily relied on physical prototypes and in-person feedback posed challenge in maintaining alignment and momentum.

Press Image